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SWEP Analytical Laboratories
June 2008

A Growing Trend in Soil Testing

In spite of initial fears about the cost, the Complete Soil Balance Analysis continues to grow in popularity. So much so, that it may soon become our 'Standard' soil test.

In an effort to support this growing trend, we will be launching a promotional campaign during Spring 2008. Commencing in August, every customer submitting a sample for Complete Soil Balance Analysis will also receive a FREE pre-publication copy of Ted's new book:

"The Mikhail System
for Sustainable Soil Management"

To assist our agents in taking advantage of this trend in soil testing, Ted is also offering to present an information workshop based on this book, for customers who ordered a Complete soil test and have received their copy. To be eligible, agents need to send (or generate) at least 40 samples during the promotional period from 1 July to 31 September 2008 (inclusive). The workshops will be held at a time and venue organised by the agent, after the close of the campaign.

The workshop will be Free to all the agent's customers who had a Complete Soil Balance Analysis during the period above (provided there are at least 40 invitations to be sent out of course).

All agents are eligible to participate, but those interested in taking advantage of this promotion should contact SWEP about promotional materials that will soon be available. This will include the usual kits, example reports and fact sheets, plus a new promotional flier and sample copies of Ted's book to show your clients.

New Websites

Earlier this year, we launched a new information website for home gardeners: www.home-garden-soil-improvement.com

The generally "How To" nature of the information on this site has proven very popular and so we have decided to set up a farming version to help further increase the accessibility of our information.

The new site: www.farm-soil-improvement.com will be launched shortly and the three sites will then be integrated into a more user friendly system (more about this later). The first few pages of the new site are already up and more will be following soon. Please let us know if you have any comments or suggestions.

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Send us you comments & suggestions

We love to hear from you, so please let us know what you like, what we can do better, or what topics you would like to see more about.

New Fact Sheet Released

To help your customers get the most from their soil tests we have produced a new Fact Sheet - Guidelines for managing Plant Nutrients.

All our Fact Sheets are available for FREE download from the SWEP website.

Let us know if you need kits

Don't find yourself caught short when a customer asks for a soil test right after you have just used your last sample bag.

Let us know when you need more supplies, and don't be afraid to ask for a few more than you need right now. Its better to have too many than not enough.

Agent Update Archive

Agent Updates are now archived on our website. Use this link if you are looking for a previous edition.

Our mailing address is: PO Box 583, Noble Park, VIC, 3174, Australia

Our telephone number (intl.): +61 3 9701 6007

Copyright (C) 2007 SWEP Pty Ltd - reproduction with acknowledgement is permitted.

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